• L. Balasubramanian
• Dr.N.Senthilkumar
• J.Santhakumar

India Post Payments Bank (IPPB) has emerged as a transformative force in India's financial inclusion landscape since its inception in January 2017. Launched initially in Ranchi and Raipur before expanding nationwide in September 2018, this government-backed institution operates under the Department of Posts with a clear mission to bring banking services to underserved populations. By leveraging India's vast postal network of over 1.6 lakh access points, IPPB has successfully bridged the urban-rural divide in financial services accessibility. The bank's innovative approach combines digital convenience with human touch, offering a comprehensive suite of services ranging from basic savings accounts to insurance products and loan referrals. Its technology-driven solutions like Aadhaar- enabled payments, mobile banking, and Whatsapp banking coexist with traditional doorstep services, ensuring inclusivity even in areas with limited digital infrastructure. Particularly noteworthy are IPPB's specialized offerings such as Digital Life Certificates for pensioners and child Aadhaar enrollment services, which demonstrate its commitment to addressing specific community needs. The 'Digital Dukaandar' initiative has empowered small merchants with QR-based payment solutions, while the dedicated efforts of postal workers have been instrumental in delivering financial literacy and services to the last mile. With a customer base exceeding 80 million, IPPB stands as a testament to how public sector innovation can effectively democratize access to banking services, making significant strides towards realizing the vision of a digitally empowered and financially inclusive India.

Digital Solutions, Doorstep Services, Financial Inclusion, Innovation

"A STUDY ON CUSTOMER'S AWARENESS AND SATISFACTION TOWARDS INDIA POST PAYMENT BANK SERVICES IN NAMAKKAL DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.d698-d704, January-2026, Available :http://www.jetir.org/papers/JETIR2601391.pdf

"A STUDY ON CUSTOMER'S AWARENESS AND SATISFACTION TOWARDS INDIA POST PAYMENT BANK SERVICES IN NAMAKKAL DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. ppd698-d704, January-2026, Available at : http://www.jetir.org/papers/JETIR2601391.pdf