• Ms. Sukhada Sandesh Khambekar

One of the biggest challenge that the world is facing today is global warming. Drastic climate changes, depletion of ozone layer, melting of Himalayan glaciers, etc. all take place due to global warming. Thus, it becomes very crucial to protect our environment. This can be achieved through avoiding the use of plastic & other materials which are harmful to the environment and stepping towards the use of environmentally friendly materials. A shift in consumer buying pattern towards the consumption of sustainable products would really contribute a lot in mitigating global warming & its harmful effects on human health. Digital platforms such as e-commerce websites, YouTube Channels, Instagram, Facebook, etc. have emerged as powerful catalysts in shaping consumer behaviour, particularly in the context of sustainability. Content displayed on digital platforms play a significant role in spreading awareness towards sustainable products. The videos, advertisements, reels, blogs, etc. on digital platforms offer eco-friendly choices by focusing on renewable, biodegradable, recyclable & reusable day-to-day household products thereby influencing the consumer buying behaviour. Few examples are replacing plastic toothbrushes with bamboo toothbrushes, using bamboo spoons instead of plastic spoons, using paper and jute bags in place of plastic bags, etc. Peer reviews also contribute towards influencing the decisions of the digital platform users in switching to sustainable alternatives. The research paper focuses on the role of digital platforms such as e-commerce websites and social media platforms in making the users socially responsible & promoting the consumption of sustainable household products.

Global Warming, Sustainable Household Products, Influence of Digital Platforms, Eco-friendly Product Choices

"THE ROLE OF DIGITAL PLATFORMS IN PROMOTING THE CONSUMPTION OF SUSTAINABLE HOUSEHOLD PRODUCTS WITH REFERENCE TO MUMBAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.e167-e181, January-2026, Available :http://www.jetir.org/papers/JETIR2601424.pdf

"THE ROLE OF DIGITAL PLATFORMS IN PROMOTING THE CONSUMPTION OF SUSTAINABLE HOUSEHOLD PRODUCTS WITH REFERENCE TO MUMBAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. ppe167-e181, January-2026, Available at : http://www.jetir.org/papers/JETIR2601424.pdf