• Monisha Chaudhary
• Dr Renu Sardana

Abstract: The rise of e-commerce in India represents a significant transformation in the retail landscape, driven by rapid technological advancements, changing consumer behaviors, and supportive government initiatives. This paper explores the evolution of e-commerce in India, tracing its historical roots alongside key milestones that facilitated its growth. Factors contributing to this surge include increased internet and mobile penetration, the proliferation of digital payment systems, and substantial investments from both domestic and international players. Major e-commerce platforms, such as Amazon and Flipkart, have revolutionized shopping habits, creating new job opportunities and reshaping traditional retail dynamics. However, the sector faces challenges, including regulatory complexities, logistical issues, and intense market competition. Through case studies of successful e-commerce startups and insights into consumer experiences, this research analyzes the economic impact of e-commerce on India’s GDP and local markets. Additionally, the paper discusses future trends, including technological innovations and sustainability practices, providing a holistic view of the e-commerce landscape. This study concludes with recommendations for stakeholders, emphasizing the need for collaboration and adaptability in harnessing the full potential of e-commerce to bolster India’s economic growth in the coming years.

Startups, Entrepreneurs,Innovation, Economic Growth, case study, Competition

"A Case Study: Rise of E-Commerce in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.f273-f283, January-2026, Available :http://www.jetir.org/papers/JETIR2601541.pdf

"A Case Study: Rise of E-Commerce in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. ppf273-f283, January-2026, Available at : http://www.jetir.org/papers/JETIR2601541.pdf