• Poonam Barsaniya

This report describes a detailed study on cluster analysis of consumers in Gujarat about how green they are. As it has chosen this topic, "A study on cluster analysis of consumer in Gujarat about how green they are" (with reference to Gujarat) The objective of this study is to assess the awareness of consumers regarding green products. Secondly, to analyze the attitude and behaviour of Gujarat consumers towards green products and third, to segment consumers in Gujarat according to their green lifestyle This study helps to identify the cluster analysis of consumers in Gujarat and its acceptance. Those people who have a high education level will then be highly affected by the use of such green marketing products.

"A STUDY ON CLUSTER ANALYSIS OF CONSUMERS IN GUJARAT IS ABOUT HOW GREEN THEY ARE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 2, page no.a36-a54, February-2026, Available :http://www.jetir.org/papers/JETIR2602007.pdf

"A STUDY ON CLUSTER ANALYSIS OF CONSUMERS IN GUJARAT IS ABOUT HOW GREEN THEY ARE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 2, page no. ppa36-a54, February-2026, Available at : http://www.jetir.org/papers/JETIR2602007.pdf