• Dr. K. NIRANJANAA DEVI
• G. T. PAVITHRAN

Services in the banking industries has become even more important in improving customer perception, satisfaction in order to create a loyal customer base, especially in banking industries, agree that customer service is one of the most vital factors that contribute in establishment of reputation and credibility among the people. The present study attempts to examine the service quality techniques adopted by the banks and its impact on the customer perception. The study covers the selected public sector banks in Erode District. The aim of the study is to investigate the factors relating to customer perception and their effects on satisfaction. Moreover the study is made to measure the customer attitude towards banking activities and what are the problems faced by customers while using banking services offered by selected public sectors banks in the study area . It also aims at analyzing to know the socio-economic profile of the select respondents. Methodology is a way of systematically solving a research problem. The area selected for this study is Erode District. The results and findings are based on the opinion of the customers of Erode District and it cannot be generalized.

Banking Services, Problems faced by customers and Public Sector Banks

"AN EFFICACY OF PROBLEMS FACED BY CUSTOMERS WHILE USING BANKING SERVICES OFFERED BY SELECTED PUBLIC SECTORS BANKS IN ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 2, page no.c42-c55, February-2026, Available :http://www.jetir.org/papers/JETIR2602208.pdf

"AN EFFICACY OF PROBLEMS FACED BY CUSTOMERS WHILE USING BANKING SERVICES OFFERED BY SELECTED PUBLIC SECTORS BANKS IN ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 2, page no. ppc42-c55, February-2026, Available at : http://www.jetir.org/papers/JETIR2602208.pdf