• yashika gupta

Investment behavior among youth has undergone a significant transformation in recent years due to increasing financial awareness, technological advancement, and accessibility to digital investment platforms. Traditionally, investment activities were largely associated with middle-aged or financially established individuals. However, with the emergence of mobile trading applications, financial influencers, and improved financial literacy, young individuals have started actively participating in various investment avenues. This study aims to analyze the growing trend of investments among youth, particularly within the age group of 18–35 years. The research focuses on identifying the investment preferences of young investors, the factors influencing their investment decisions, and the challenges they face while investing. Primary data was collected through structured questionnaires distributed among youth respondents, while secondary data was obtained from research articles, financial journals, and credible online sources.

Youth investment, financial literacy, digital platforms, investment behavior, wealth creation, fintech applications, stock market participation, mutual funds

"Increase in investments by youth in the recent years", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 3, page no.b667-b671, March-2026, Available :http://www.jetir.org/papers/JETIR2603180.pdf

"Increase in investments by youth in the recent years", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 3, page no. ppb667-b671, March-2026, Available at : http://www.jetir.org/papers/JETIR2603180.pdf