• Mrs. Dipali Sachin Kadam
• Pranjal Anil Shelar
• Sumedh Waghmare

Social media has changed how women create and express their identities in daily life. Users curate photographs, share personal stories, and interact with visual trends that influence how they are viewed on platforms like Instagram and TikTok. This study investigates how social media shapes women's digital identities and how it affects how they view themselves. The study examines self-presentation behaviors, exposure to beauty standards, social validation through likes and comments, and involvement in online groups using a quantitative survey method. The goal of the study is to determine if creating a digital identity increases self-esteem and confidence or if it leads to pressure, comparison, and low self-esteem. By examining these relationships, the study draws attention to social media's multifaceted and intricate function.

Digital identity, Self-presentation, Self-comparison, Social media and women, Online validation

"The Role of Social Media in Constructing the Digital Identity of Women and Its Impact on Self-Perception", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 3, page no.c543-c552, March-2026, Available :http://www.jetir.org/papers/JETIR2603271.pdf

"The Role of Social Media in Constructing the Digital Identity of Women and Its Impact on Self-Perception", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 3, page no. ppc543-c552, March-2026, Available at : http://www.jetir.org/papers/JETIR2603271.pdf