• Dr.K.Ramya

This study examines the investment preferences of salaried class individuals in Madurai District. The main objective is to analyze their personal profile, preferred investment avenues, and the factors influencing their savings and investment decisions. The study is based on a descriptive research design, and primary data were collected from 100 salaried respondents using a structured questionnaire. The findings reveal that most respondents prefer safe and traditional investment options such as government schemes, gold, and real estate. Safety, financial stability, and long-term goals like pension and future security are the major factors influencing their investment decisions. The study also indicates that many respondents have limited knowledge about modern investment instruments, which reduces their interest in market-based investments such as shares. The study concludes that improving financial awareness and investment knowledge can help salaried individuals make more informed and diversified investment decisions.

Investment Preference, Salaried Individuals, Investment Avenues, Financial Security, Savings Behaviour

"A STUDY ON INVESTMENT PREFERENCES OF SALARIED CLASS INDIVIDUALS IN MADURAI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 3, page no.d122-d130, March-2026, Available :http://www.jetir.org/papers/JETIR2603318.pdf

"A STUDY ON INVESTMENT PREFERENCES OF SALARIED CLASS INDIVIDUALS IN MADURAI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 3, page no. ppd122-d130, March-2026, Available at : http://www.jetir.org/papers/JETIR2603318.pdf