• Mr. S. Tamilselvan
• Dr.P.Nallasivam

The rapid expansion of e-commerce has significantly transformed consumer purchasing patterns. This study aims to examine the relationship between consumer attitude, purchase behaviour, and satisfaction towards online shopping. It specifically investigates how consumer perceptions influence their online purchasing decisions and satisfaction levels. The study adopts a descriptive research design and is conducted in Erode District, Tamil Nadu. Primary data were collected from 120 online shoppers using a structured questionnaire based on a five-point Likert scale. The data were analysed using SPSS statistical tools, including percentage analysis, mean and standard deviation, correlation analysis, and regression analysis. The results reveal that consumers generally hold a positive attitude towards online shopping, mainly due to convenience, product variety, and attractive discounts. The analysis also indicates a significant positive relationship between consumer attitude, purchase behaviour, and satisfaction. Regression results show that both consumer attitude and purchase behaviour significantly influence customer satisfaction. The findings suggest that e-commerce platforms should focus on improving service quality, payment security, delivery efficiency, and user experience to enhance consumer satisfaction and loyalty.

Online Shopping, Consumer Attitude, Purchase Behaviour, Customer Satisfaction, E-Commerce, Digital Retail.

"Consumer Attitude, Purchase Behaviour and Satisfaction in Online Shopping: An Empirical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 3, page no.d523-d531, March-2026, Available :http://www.jetir.org/papers/JETIR2603363.pdf

"Consumer Attitude, Purchase Behaviour and Satisfaction in Online Shopping: An Empirical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 3, page no. ppd523-d531, March-2026, Available at : http://www.jetir.org/papers/JETIR2603363.pdf