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March-2026
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2603429
Registration ID:
577593
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Title
“THE ROLE OF MARKETING IN B2B LEAD GENERATION: A STUDY OF KONE ELEVATOR INDIA, NAVI MUMBAI.”
Abstract
This research focuses on understanding the role of marketing strategies in improving Business-to-Business (B2B) lead generation at KONE Elevator India. In today’s competitive market, generating quality leads is essential for business growth and expansion. The study examines how both digital platforms such as websites, email, and social media, and traditional methods like exhibitions, site visits, and referrals help in identifying potential clients.
Key Words
B2B Marketing, Lead Generation, KONE Elevator India, Navi Mumbai, Relationship Marketing, CRM, Modernization Projects.
Cite This Article
"“THE ROLE OF MARKETING IN B2B LEAD GENERATION: A STUDY OF KONE ELEVATOR INDIA, NAVI MUMBAI.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 3, page no.e244-e251, March-2026, Available :http://www.jetir.org/papers/JETIR2603429.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"“THE ROLE OF MARKETING IN B2B LEAD GENERATION: A STUDY OF KONE ELEVATOR INDIA, NAVI MUMBAI.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 3, page no. ppe244-e251, March-2026, Available at : http://www.jetir.org/papers/JETIR2603429.pdf
Publication Details
Published Paper ID: JETIR2603429
Registration ID: 577593
Published In: Volume 13 | Issue 3 | Year March-2026
Page No: e244-e251
Country: -, -, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2603429
Published Paper PDF: https://www.jetir.org/papers/JETIR2603429
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