• Subha.R
• Dr G Bhavani

Social media describes online platforms that enable users to produce, distribute, and engage with material in a collaborative setting. These platforms are characterised by their interactive and community-driven nature. Social media's white spread adaption has a major impact on consumer behaviour, especially in the cosmetics sector.The study looks into how social media affects customers' decisions to buy cosmetics. The study emphasizes how social media plays a crucial role in influencing cosmetic purchase decisions, underscoring the significance of social media techniques that work for cosmetic brides. Links offers insightful information to marketers, highlighting the importance of real alliances, authentic influences, visually appealing content, and ethical customer behaviour. The study shows that social media has the opposite effect on beauty products.

Social media, cosmetic products, purchasing, decision influencing marketing, consumer behaviour.

"The Impact of Social Media Influencers on Consumer Purchasing Decisions in the Cosmetic Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 9, page no.b576-b583, September-2026, Available :http://www.jetir.org/papers/JETIR2609164.pdf

"The Impact of Social Media Influencers on Consumer Purchasing Decisions in the Cosmetic Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 9, page no. ppb576-b583, September-2026, Available at : http://www.jetir.org/papers/JETIR2609164.pdf