• Irin.R.N

Nowadays, involvement of college students in their family purchase decision making is inevitable. This study examines whether the influence of college students in family purchase decision making varies across buying stages and product categories. The study follows a descriptive, single cross-sectional design based on primary data collected through a structured questionnaire. For the study, a sample of 50 respondents were selected through non-probability judgemental sampling and a two way analysis of variance (ANOVA) is used to examine the changes. The analysis considers durable and non-durable products across three buying stages: initiation, information search and evaluation of alternatives, and final decision. Even though the observed variations are not statistically significant, the study indicates differences in students’ involvement across product categories and buying stages.

College students, family purchase decision making, buying stages, product categories, student influence,

"Influence of College Students in Family Purchase Decision Making: An Empirical Study Across Buying Stages and Product Categories", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 9, page no.b592-b595, September-2026, Available :http://www.jetir.org/papers/JETIR2609166.pdf

"Influence of College Students in Family Purchase Decision Making: An Empirical Study Across Buying Stages and Product Categories", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 9, page no. ppb592-b595, September-2026, Available at : http://www.jetir.org/papers/JETIR2609166.pdf