• U DHANUSH
• V. M. Sudharsan Anand
• R. Pavan
• Dr. Vengatesan Gopal

Startup culture has become an increasingly visible feature of the career landscape faced by Generation Z, yet its influence on this cohort's career aspirations and entrepreneurial intentions remains fragmented across separate strands of research that typically isolate single factors such as entrepreneurship education, self-efficacy, family background, or digital exposure. This study addresses that fragmentation by conducting a systematic literature review of secondary, Scopus-indexed research examining how startup culture, understood as the combined influence of entrepreneurial role models, institutional and policy-driven ecosystem support, entrepreneurial self-efficacy, family and social normative influence, and digital exposure, relates to Generation Z's entrepreneurial intentions. Following a PRISMA-guided identification, screening, and eligibility process, a corpus of 90 peer-reviewed studies published between 1980 and 2026 was analyzed using descriptive bibliometric techniques and structured thematic coding. The analysis identifies 13 recurring thematic constructs, which are consolidated into 8 dominant clusters: the Theory of Planned Behaviour, entrepreneurial self-efficacy, family and social support, digital and social media exposure, entrepreneurship education, institutional and policy ecosystems, risk-taking propensity and fear of failure, and gender dynamics. Findings show that entrepreneurial self-efficacy and subjective family or social norms exert the strongest and most consistent influence on entrepreneurial intention across cultural contexts, while risk-taking propensity and digital exposure operate more indirectly, through attitude and opportunity recognition respectively. Thematic emphasis has also shifted markedly over the past decade, moving from education-centred determinants before 2020 toward digitally mediated, crisis-responsive, and ecosystem-based explanations after 2022. This study contributes a consolidated, evidence-based framework linking these determinants to Generation Z entrepreneurial intention and identifies priority directions for future primary research, particularly within the Indian context.

: startup culture, Generation Z, entrepreneurial intention, career aspirations,entrepreneurial self-efficacy, Theory of Planned Behaviour, systematic literature review, secondary data analysis, Scopus, bibliometric analysis

"Startup Culture and Generation Z Entrepreneurial Intentions: A Systematic Review of Determinants, Thematic Structure, and Emerging Evidence", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 9, page no.c277-c297, September-2026, Available :http://www.jetir.org/papers/JETIR2609231.pdf

"Startup Culture and Generation Z Entrepreneurial Intentions: A Systematic Review of Determinants, Thematic Structure, and Emerging Evidence", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 9, page no. ppc277-c297, September-2026, Available at : http://www.jetir.org/papers/JETIR2609231.pdf