UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 13 | Issue 9 | September 2026

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Volume 13 Issue 9
September-2026
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2609266


Registration ID:
586286

Page Number

c603-c614

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Title

A Study on the Latest Trends in Digital Payment and UPI Adoption Among Gen Z Employees

Authors

Abstract

The Unified Payments Interface (UPI) has transformed India's payment ecosystem into one of the largest and fastest-growing real-time payment networks in the world. Among the many demographic segments driving this growth, Gen Z employees individuals born approximately between 1997 and 2012 who have recently entered the workforce represent a distinctive cohort of “digital native” users whose payment behaviour is shaped by smartphone first habits, social influence, and a low tolerance for friction in financial transactions. This paper examines the latest trends in digital payment systems, with specific emphasis on UPI adoption among Gen Z employees. Using a descriptive research design based on secondary data drawn from National Payments Corporation of India (NPCI) statistics, Reserve Bank of India (RBI) reports, and peer-reviewed literature, the study traces the trajectory of UPI growth, identifies emerging product level innovations such as UPI Lite, Credit Line on UPI, Ru Pay credit card linkage, conversational and voice-based payments, biometric authentication, and cross-border UPI corridors, and analyses the behavioral and technological factors that make these innovations particularly relevant to young working professionals. The paper also discusses challenges including cybersecurity risk, overspending tendencies, and digital literacy gaps, and concludes with suggestions for banks, fin tech firms, employers, and policymakers to sustain responsible and inclusive digital payment adoption among this segment.

Key Words

Keywords: Digital Payments, UPI, Gen Z, Financial Technology, Financial Inclusion, Consumer Behaviour, Mobile Banking.

Cite This Article

"A Study on the Latest Trends in Digital Payment and UPI Adoption Among Gen Z Employees", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 9, page no.c603-c614, September-2026, Available :http://www.jetir.org/papers/JETIR2609266.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on the Latest Trends in Digital Payment and UPI Adoption Among Gen Z Employees", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 9, page no. ppc603-c614, September-2026, Available at : http://www.jetir.org/papers/JETIR2609266.pdf

Publication Details

Published Paper ID: JETIR2609266
Registration ID: 586286
Published In: Volume 13 | Issue 9 | Year September-2026
DOI (Digital Object Identifier):
Page No: c603-c614
Country: KRISHNAGIRI DISTRICT, Tamilnadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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