UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 13 | Issue 9 | September 2026

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Volume 13 Issue 9
September-2026
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2609279


Registration ID:
586301

Page Number

c722-c726

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Title

Eco-Friendly Innovation: A Study of Green Consumer Trends

Abstract

This research provides a rigorous investigation into the nexus between green marketing strategies, consumer awareness, and demographic variables within the domestic market. In an era defined by accelerating ecological degradation, the shift from traditional profit-maximisation to a holistic environmental orientation is no longer elective but a strategic mandate. Utilising a descriptive research design underpinned by primary survey data and a synthesis of extant literature, the study evaluates the efficacy of ecological positioning in the study region.

Key Words

Green Marketing, Eco-friendly Products, consumer Behaviour, Sustainable Development

Cite This Article

"Eco-Friendly Innovation: A Study of Green Consumer Trends", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 9, page no.c722-c726, September-2026, Available :http://www.jetir.org/papers/JETIR2609279.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Eco-Friendly Innovation: A Study of Green Consumer Trends", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 9, page no. ppc722-c726, September-2026, Available at : http://www.jetir.org/papers/JETIR2609279.pdf

Publication Details

Published Paper ID: JETIR2609279
Registration ID: 586301
Published In: Volume 13 | Issue 9 | Year September-2026
DOI (Digital Object Identifier):
Page No: c722-c726
Country: Latur, Maharashtra, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2609279
Published Paper PDF: https://www.jetir.org/papers/JETIR2609279

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