• Lanka Poojitha
• DR. Prasanna Kumar

Grocery shopping is something people have always done, but online shopping has really changed the way we do it, even in places like Vijayawada. More people are shopping for groceries online because it's easy and comfortable for them. So, in this study, we look at how people shop for groceries online, focusing on how often they buy, how much they spend, which platforms they like, convenience, saving time, discounts, product quality, delivery, trust, payment methods, and overall satisfaction. For this study, we used a Google Forms questionnaire to collect primary data from women ages 19 to 28, and then analyzed their digital grocery shopping habits using frequency and percentage. The sample showed a digital shopping routine, with Blinkit and Big Basket leading at certain times, and saving time was seen as the biggest advantage. Things like price differences, product quality, delivery costs, whether the item is in stock, how easy the app is to use, trust, payment methods, and refund policies all need to be looked at.

Consumer buying behaviour; Digital grocery shopping; Women consumers; Vijayawada; Online grocery; Consumer satisfaction; Convenience; Discounts.

"THE IMPACT OF CONSUMER BUYING BEHAVIOUR TOWARDS DIGITAL GROCERY SHOPPING ON WOMEN IN VIJAYAWADA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 10, page no.a848-a861, October-2026, Available :http://www.jetir.org/papers/JETIR2610087.pdf

"THE IMPACT OF CONSUMER BUYING BEHAVIOUR TOWARDS DIGITAL GROCERY SHOPPING ON WOMEN IN VIJAYAWADA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 10, page no. ppa848-a861, October-2026, Available at : http://www.jetir.org/papers/JETIR2610087.pdf