• Dr. Chhaya J. Prajapati
• Rani Kumari

The rapid growth of mobile food ordering applications has influenced consumers' eating patterns, especially with Gen Z customers who are increasingly used to digital platforms and mobile devices. This study examines the adoption and usage patterns of food delivery applications among Gen Z consumers aged 18–26 in Gujarat using a convenience sampling technique. Primary data were collected through a structured questionnaire from February 2026 to March 2026 using a convenience sampling technique, The main variables driving utilization were quick delivery (32.5%), convenience (30.5%), and offers (28.5%). For 50.0% of respondents, Zomato was their favorite app, followed by Swiggy (30.9%). The most frequent ordering pattern was weekly (45.0%). Additionally, a strong positive correlation was found between delivery/technical challenges and service quality and satisfaction (Spearman r = 0.252, p =.002). Geographical area significantly influenced app preference, while delivery and technical issues showed a significant relationship with service quality and customer satisfaction.

Generation Z, food delivery applications, consumer behaviour, Zomato, Swiggy, service satisfaction, Gujarat.

"Adoption and Usage Patterns of Food Delivery Applications Among Generation Z Consumers in Gujarat: An Empirical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 10, page no.c342-c353, October-2026, Available :http://www.jetir.org/papers/JETIR2610240.pdf

"Adoption and Usage Patterns of Food Delivery Applications Among Generation Z Consumers in Gujarat: An Empirical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 10, page no. ppc342-c353, October-2026, Available at : http://www.jetir.org/papers/JETIR2610240.pdf