UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 9 | Issue 8 | August 2022

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 5 Issue 7
July-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRA006026


Registration ID:
185411

Page Number

151-160

Share This Article


Jetir RMS

Title

EFFECTIVENESS AND INFLUENCE OF SURROGATE ADVERTISEMENT ON CONSUMER BEHAVIOR: AN EMPIRICAL STUDY OF BIKANER AND AJMER

Abstract

Purpose of this paper is to check the efficacy of surrogate advertising effectiveness on consumers purchase Intention. Surrogate advertising effectiveness is basically a strategy through which advertisers fulfill their advertising goals and creates strong image in the minds of customersabout their core product. Research being conducted which includes the answers of 279 respondents regarding the impact of surrogate advertisement on consumers purchase Intention. Basically the participants of the research were adults and alcoholic. This research includes 2 variables out of which Purchase Intention is the dependent Variable and surrogate advertising is Independent. Main theme behind this study was to check either surrogate advertisement has positive or negative impact on the purchase intention. According to findings surrogate advertisement has positive and strong relationship to purchase intention. This simply means surrogate advertisement has positive influence the consumers’ purchase intention.

Key Words

Surrogate advertisement, Purchase Intention, Consumer Behavior

Cite This Article

"EFFECTIVENESS AND INFLUENCE OF SURROGATE ADVERTISEMENT ON CONSUMER BEHAVIOR: AN EMPIRICAL STUDY OF BIKANER AND AJMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.151-160, July-2018, Available :http://www.jetir.org/papers/JETIRA006026.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"EFFECTIVENESS AND INFLUENCE OF SURROGATE ADVERTISEMENT ON CONSUMER BEHAVIOR: AN EMPIRICAL STUDY OF BIKANER AND AJMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp151-160, July-2018, Available at : http://www.jetir.org/papers/JETIRA006026.pdf

Publication Details

Published Paper ID: JETIRA006026
Registration ID: 185411
Published In: Volume 5 | Issue 7 | Year July-2018
DOI (Digital Object Identifier):
Page No: 151-160
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0002890

Print This Page

Current Call For Paper

Jetir RMS