UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 7
July-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRA006041


Registration ID:
185447

Page Number

239-244

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Title

EXPLORING CUSTOMERS’ AWARENESS ABOUT GEOGRAPHICAL INDICATION TAGGED PRODUCTS AND THEIR WILLINGNESS TO PURCHASE IT THROUGH ONLINE

Abstract

Indian online business is having a very wide unutilized market. The manufacturers of GI Tagged products can exploit this opportunity if they create awareness among the customers about the GI tagged products and its availability in online. The objective of this study is for creating awareness about the GI tagged products among the customers by measuring their level of willingness to buy them in online. 24 GI tagged products from Tamilnadu were taken and the awareness level of these products has been measured with the 150 samples collected from Madurai, Virudhunagar and Sivakasi through structured questionnaire. The factors like quality, price, pride, emotional attachment and remembrance of place of visit were considered to determine their level of influence on the purchase of GI tagged products. The people prefer GI tagged products mainly due to emotional attachment towards the product.

Key Words

Online Marketing, GI Tagged Products, Emotional Attachment, Customer Awareness

Cite This Article

"EXPLORING CUSTOMERS’ AWARENESS ABOUT GEOGRAPHICAL INDICATION TAGGED PRODUCTS AND THEIR WILLINGNESS TO PURCHASE IT THROUGH ONLINE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.239-244, July-2018, Available :http://www.jetir.org/papers/JETIRA006041.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"EXPLORING CUSTOMERS’ AWARENESS ABOUT GEOGRAPHICAL INDICATION TAGGED PRODUCTS AND THEIR WILLINGNESS TO PURCHASE IT THROUGH ONLINE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp239-244, July-2018, Available at : http://www.jetir.org/papers/JETIRA006041.pdf

Publication Details

Published Paper ID: JETIRA006041
Registration ID: 185447
Published In: Volume 5 | Issue 7 | Year July-2018
DOI (Digital Object Identifier):
Page No: 239-244
Country: -, -, -- .
Area: Engineering
ISSN Number: 2349-5162


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