• Dr. S. Gayathry

Cholamandalam Investment and Finance Company Limited have a strong legacy of being a responsible corporate citizen. At Cholamandalam, it is believed that social responsibility is not just a corporate obligation that has to be carried out but an intrinsic part of the ethos and hence they have engaged in CSR activities for several years. They endeavor to positively impact the lives of the disadvantaged sections of society by supporting and engaging in activities that aim at improving their well-being. Cholamandalam is dedicated to the cause of empowering people, educating them, improving their quality of life thereby helping them enter a better life. They endeavor to protect the interest of their stakeholders and contribute to society by making a measurable and positive difference, by supporting several causes. The vision of Chola is to enable customers enter a better life. Chola has a growing clientele of over 8 lakh happy customers across the nation. Ever since its inception and all through its growth, the company has kept a clear sight of its values. The basic tenet of these values is a strict adherence to ethics and a responsibility to all those who come within its corporate ambit - customers, shareholders, employees and society.

CSR, Corporate Citizen, Corporate Ethics

"CHOLA-IN PURSUIT OF SOCIAL EXCELLENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.345-349, August-2018, Available :http://www.jetir.org/papers/JETIRA006062.pdf

"CHOLA-IN PURSUIT OF SOCIAL EXCELLENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp345-349, August-2018, Available at : http://www.jetir.org/papers/JETIRA006062.pdf