• DIVYA BHARATHI
• DR. G. P. Dinesh

Purpose: The purpose of this paper is to study the general buying pattern of women consumer towards consumer durables. Design/Methodology: Research design is based on exploratory and descriptive research from India on the basis of convenience sampling; with the sample size of 50 women’s (20-45 age group) & data is analysed using simple tools like averages, percentages and measurement scales. Findings: We all know that consumer durable is one of the lifestyle products which play a vital role in every woman’s routine household activities. Due to drastic lifestyle changes in today’s busy and hectic schedules women are more dependent on the electronic goods to carry out their daily routine, so they give a prominent importance to consumer durable product purchase. They gather huge information from the social media, peer groups, friends and relative while purchasing also she plans her budget very meticulously while purchasing durable goods and she is brand oriented to a greater extent. Since she is working and disposable income is more sometimes she end up making impulsive buying which may be wrong. Here we could find out what according to women is important while purchasing and what influences her to make purchase decision. Research limitations/implications: The study is restricted to Indian women. Originality/value: This paper contributes on few major objectives where the awareness & interest levels and buying patterns of women towards Consumer Durable is carried out. Here we could study the purchase behaviour, women consumer’s opinion on various elements of purchase behaviour, women’s purchase decision, women’s shopping behaviour, women’s attitude towards brand and her impulsive and careless buying scenarios as per the recent updates are expressed with respect to women of age group 20-45.

India, Women, lifestyle Industry, Consumer Durable, Buying behaviour.

"GENERAL BUYING PATTERN OF WOMEN CONSUMER TOWARDS CONSUMER DURABLES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.397-401, August-2018, Available :http://www.jetir.org/papers/JETIRA006072.pdf

"GENERAL BUYING PATTERN OF WOMEN CONSUMER TOWARDS CONSUMER DURABLES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp397-401, August-2018, Available at : http://www.jetir.org/papers/JETIRA006072.pdf