• Arshan Bhullar
• Sonam Dhablania
• Dr. Sandeep Singh Virdi

In recent time, a new wave of mobile communication service called Mobile Instant Messaging (MIM) has gained considerable momentum. MIM is a cutting edge technology that allows individual to communicate instantly with people all over the world in everyday life. Human communication is constantly changing; face to face communication is affected by the introduction of technology in communication. Mobile Instant messaging Application like WhatsApp, Facebook Messenger etc. allow mobile users to send real time text messages to individuals or group of friends at almost no cost. Fueled by mobile internet and smartphone growth, mobile messaging applications offers users an alternative to SMS based texting paired with social media element and increased features. Instant messaging market is considerably increasing. MIM application providers are giving various features to retain its users in this competitive environment. There are various factors which affect the user’s satisfaction towards using a particular MIM application, so it is important to understand such factors. This study is an effort to explore the most preferred factors that influences the users’ satisfaction towards particular Mobile Instant Messaging Application. A survey will be conducted among youngsters using MIM application of Patiala city using structured self-administered questionnaire to identify such factors. On the basis of analysis some valuable suggestions and recommendations will be put forward

Mobile Instant Messaging, User Satisfaction, Mobile Internet, Smartphone, Application, Social Media

"USERS’ ACCEPTANCE OF MOBILE INSTANT MESSAGING: AN EMPIRICAL APPROACH TO IDENTIFYING THE CRITICAL SUCCESS FACTORS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.834-839, August-2018, Available :http://www.jetir.org/papers/JETIRA006148.pdf

"USERS’ ACCEPTANCE OF MOBILE INSTANT MESSAGING: AN EMPIRICAL APPROACH TO IDENTIFYING THE CRITICAL SUCCESS FACTORS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp834-839, August-2018, Available at : http://www.jetir.org/papers/JETIRA006148.pdf