UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 8
August-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRA006212


Registration ID:
186693

Page Number

1221-1224

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Title

A STUDY ON CONSUMER IMPULSE BUYING BEHAVIOR IN FACEBOOK COMMERCE WITH REFERENCE TO DEMOGRAPHIC VARIABLES

Abstract

Facebook is becoming a powerful promotional platform for sellers that often attracts its users and stimulates impulse buying among them. Purchase behaviour of each and every consumer is driven by individual differences. This research was conducted to find out the degree of relationship between F-Commerce based impulse buying behaviour and the major demographic variables (Age, Gender, and Occupation). The research is focused on a well-designed questionnaire and the data was collected from156 respondents residing in the City of Bengaluru. Data was collected, tabulated, coded, and analyzed through SPSS software. The ANOVA results revealed that there is significant difference across different age groups, gender and occupation in impulse buying behavior in facebook commerce.

Key Words

-Impulse Buying Behaviour, Facebook (F-Commerce), Demographic Variables.

Cite This Article

"A STUDY ON CONSUMER IMPULSE BUYING BEHAVIOR IN FACEBOOK COMMERCE WITH REFERENCE TO DEMOGRAPHIC VARIABLES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.1221-1224, August-2018, Available :http://www.jetir.org/papers/JETIRA006212.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON CONSUMER IMPULSE BUYING BEHAVIOR IN FACEBOOK COMMERCE WITH REFERENCE TO DEMOGRAPHIC VARIABLES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp1221-1224, August-2018, Available at : http://www.jetir.org/papers/JETIRA006212.pdf

Publication Details

Published Paper ID: JETIRA006212
Registration ID: 186693
Published In: Volume 5 | Issue 8 | Year August-2018
DOI (Digital Object Identifier):
Page No: 1221-1224
Country: --, --, -- .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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