• Rema.V
• P.Deepchand

Visual merchandising is increasingly adopted by retailers to attract consumers. In the light of competition, retailers need to create an exciting store design with innovative merchandising techniques to make people come and visit the store, enhance consumer experience thereby leading to sales. This empirical study is undertaken to analyse the various visual merchandising techniques used by retail outlets with reference to food products and also assess its impact on consumer buying decision. A structured questionnaire was administered to 100 respondents using convenience sampling technique at three retail stores in Bengaluru City. The study revealed that product display, well designed store layout, window display, lighting, store ambience, accessibility to products and visibility from shelves, colourful assortments of products are among the important aspects of visual merchandising that drive consumers to purchase food products at the retail store. One-way Analysis of Variance was used to test the hypothesis which proved that visual merchandising techniques have a significant impact on consumers buying decision.

Visual merchandising, consumer buying decision, retail store design, food products

"IMPACT OF DIMENSIONS OF VISUAL MERCHANDISING ON CONSUMER BUYING DECISION WITH REFERENCE TO FOOD PRODUCTS AT SELECT RETAIL STORES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.354-357, October-2018, Available :http://www.jetir.org/papers/JETIRA006380.pdf

"IMPACT OF DIMENSIONS OF VISUAL MERCHANDISING ON CONSUMER BUYING DECISION WITH REFERENCE TO FOOD PRODUCTS AT SELECT RETAIL STORES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp354-357, October-2018, Available at : http://www.jetir.org/papers/JETIRA006380.pdf