• Mr. Prashant Sarothiya
• Dr. Ankesh R. Mundra

Many of the most heated debates in the food and drink industry circle around fast food, a segment which, alongside fast casual, accounts for more than 50% of sales in the entire restaurant sector. Fast food continues to grow in popularity due to the accelerating pace of life in urban areas and the need for quicker and cheaper meals but as consumers are becoming increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. Because they are entering a public discourse inherently hostile to their industry, they are getting prepared by analysing the debate through sophisticated media analytics and measurement. In this article , the researcher has tried to discuss the central topics in the fast food coverage and the brands at the forefront of the conversation. The study is completely based on the blogs published, interviews published in magazines and secondary data available . The article concludes that various steps are being planned and implemented by the fastfood owners to overcome the health issues related to their food products.

Fast food, Health-related communication strategies etc

"The Rise of health conscious customer: The Fast –Food at stockade", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.37-40, March-2019, Available :http://www.jetir.org/papers/JETIRAI06005.pdf

"The Rise of health conscious customer: The Fast –Food at stockade", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp37-40, March-2019, Available at : http://www.jetir.org/papers/JETIRAI06005.pdf