• Sonam Sharma

This paper explores the relation between creativity, innovation and new product development in multidisciplinary and multispectral settings. We claim that the development of innovative products benefits from the generation of a high number of creative ideas. Moreover, we argue that the idea generation process can be particularly fruitful within collaborative multidisciplinary environments, where firms and Science and Technology institutions coexist and cooperate. Our approach draws on existing literature to investigate the creativity and idea generation process within the frame of multispectral and multidisciplinary cooperation initiatives, involving firms and Science and Technology related institutions. We then call upon our own empirical work to identify conditions favorable to those processes and some issues that affect the fulfillment of the creative potential that exists in multidisciplinary groups.

Creativity and Innovation through Multidisciplinary and Multispectral Cooperation

"Creativity and Innovation through Multidisciplinary and Multispectral Cooperation ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.37-42, March-2019, Available :http://www.jetir.org/papers/JETIRAJ06007.pdf

"Creativity and Innovation through Multidisciplinary and Multispectral Cooperation ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp37-42, March-2019, Available at : http://www.jetir.org/papers/JETIRAJ06007.pdf