• Gayathri
• Deepika

The research mainly focuses to understand the buying pattern of consumers for cosmetic products. Through this paper an attempt was conducted to identify the different factors that impact and influences the customers for buying a product. This study reveals that various factors like quality, brand, price, advertisement, packaging, availability and celebrity endorsement have tremendous influences on consumer purchasing behavior. This research paper helps to contribute an extra idea and knowledge to cosmetic companies so that they get to know more about the purchasing behavior of consumers.

consumer preference, buying behavior, Cosmetics, Brand, Quality, Price, Advertising, Product labeling, Purchase Intention

"A STUDY ON CONSUMER PREFERENCE TOWARDS COSMETIC BRAND AMONG COLLEGE GIRLS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.67-72, March-2019, Available :http://www.jetir.org/papers/JETIRAM06010.pdf

"A STUDY ON CONSUMER PREFERENCE TOWARDS COSMETIC BRAND AMONG COLLEGE GIRLS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp67-72, March-2019, Available at : http://www.jetir.org/papers/JETIRAM06010.pdf