• Dr.K.S.Nirmal Kumar

A bank is a financial institutions whose primary activity is to act as a payment agent for a customer and to borrow and lent money.Historically,the primary function of a bank was to provide loans to trading companies,banks provides funds to allow business to purchase inventory and collect those funds back with interest after a certain period.For centuries the banking industry dealt only with business,and not with the customers.Now a days the banking sector in India is facing challenging times.with the advent of globalization,privatization,and liberalization,the banks are now focusing on cost reduction,innovative products and technology.The banking industry is expected to be a leading player in E-business.Customer service in banks is being talked about everywhere.In a competitive environment,not only winning a new customer,but also retaining the existing customer base assumes greater importance.A successful bank of the future will be the one that excels in customer service and providers them a range of service and product and does continues exercise in improving its potential to serve well.The advancement in technology and computing,organizational changes in banking sector have totally changed the business from traditional banking to anytime and anywhere banking,introduction of new services the internet has enabled the banks to increase their profit share and satisfy the customer expectations.keeping this point on mind an attempt has been made to anyalyse the various services offered through technology and customers satisfaction and also the effects of new banking technology services in this sector.

Banks,Service,Customer Satisfaction,Technology,impact of new banking technology,etc.,

"Banking Technology & Marketing Services: A Study With Refernce to Indian Bank,Chennai.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.107-113, March-2019, Available :http://www.jetir.org/papers/JETIRAM06018.pdf

"Banking Technology & Marketing Services: A Study With Refernce to Indian Bank,Chennai.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp107-113, March-2019, Available at : http://www.jetir.org/papers/JETIRAM06018.pdf