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March-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 9 | September 2025
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 9 | September 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIRAM06019
Registration ID:
201323
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Title
“A STUDY ON CONSUMER PERCEPTION TOWARDS LAPTOPS IN BANGALORE CITY”
Authors
Abstract
The Indian laptop market is having sophisticated customers in highly competitive market which emphasis on effective branding strategies to acquire & maintain customers. The purpose of research here is to find the relationship between the attributes like gender of laptop user, preferred brand, importance of features & information sources used by them in purchase decision. Primary research was done through questionnaire survey in Bangalore city, using convenient sampling of 60 respondents. The research reveals that the ownership of laptop is dependent on gender of respondent. The study contributes to test the applicability of customer based brand equity model in Indian laptop market.
Key Words
Customers, Market, Purchase, Lap-top.
Cite This Article
"“A STUDY ON CONSUMER PERCEPTION TOWARDS LAPTOPS IN BANGALORE CITY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.114-120, March-2019, Available :http://www.jetir.org/papers/JETIRAM06019.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"“A STUDY ON CONSUMER PERCEPTION TOWARDS LAPTOPS IN BANGALORE CITY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp114-120, March-2019, Available at : http://www.jetir.org/papers/JETIRAM06019.pdf
Publication Details
Published Paper ID: JETIRAM06019
Registration ID: 201323
Published In: Volume 6 | Issue 3 | Year March-2019
Page No: 114-120
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIRAM06019
Published Paper PDF: https://www.jetir.org/papers/JETIRAM06019
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