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March-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIRAM06021
Registration ID:
201320
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Title
“CONSUMER BUYING BEHAVIOUR TOWARDS HOME APPLIANCES IN CHENNAI CITY”
Authors
Abstract
The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. This study focused consumer behaviour about Home Appliances such as mobile phones and kitchen appliances like microwave ovens are also included in this category of various brands. The researchers explained in detail in the Consumers' behaviour is a composition of four aspects viz., consumer preference, information search purchase decision and post purchase behaviour or satisfaction.
Key Words
Consumer, Brand, Satisfaction
Cite This Article
"“CONSUMER BUYING BEHAVIOUR TOWARDS HOME APPLIANCES IN CHENNAI CITY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.126-132, March-2019, Available :http://www.jetir.org/papers/JETIRAM06021.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"“CONSUMER BUYING BEHAVIOUR TOWARDS HOME APPLIANCES IN CHENNAI CITY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp126-132, March-2019, Available at : http://www.jetir.org/papers/JETIRAM06021.pdf
Publication Details
Published Paper ID: JETIRAM06021
Registration ID: 201320
Published In: Volume 6 | Issue 3 | Year March-2019
Page No: 126-132
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIRAM06021
Published Paper PDF: https://www.jetir.org/papers/JETIRAM06021
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