• Mr. Narendra Bhardwaj
• Mrs. Leena Jadhav

The article talk about digital marketing and internet marketing. Majority of the population thinks that digital marketing and internet marketing are the same but they are not. As digital marketing is gaining a lot of importance as a marketing technique, it is important to understand the difference between the two of them. It is necessary to understand that they might be related to each other but there is a subtle difference between the two of them and this is what the article explains. The article concludes by stating that internet marketing is only a subset of digital marketing and the scope of digital marketing is far beyond internet marketing. The article gives certain examples of different channels under digital marketing, and also elaborates about some of the channels under internet marketing. Overall it explains the concept of digital marketing and internet marketing in detail, which would help in understating the difference between digital marketing and internet marketing.

Channels, Digital marketing, Internet marketing, Online marketing, Offline marketing.

"A Study on Digital Marketing Processes at Digitally Inspired Media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.504-508, March-2019, Available :http://www.jetir.org/papers/JETIRAO06076.pdf

"A Study on Digital Marketing Processes at Digitally Inspired Media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp504-508, March-2019, Available at : http://www.jetir.org/papers/JETIRAO06076.pdf