• Dr.Mrs.C.Satyadevi

Women can equally contribute not only to the economic progress of her family but also to the National Income of her country, if opportunity is given. Indian economy is a rural economy where the agricultural sector contributes directly to the 50% of National Income and indirectly through agro-based industries and exports. India lives in villages and majority of Indians still depend on rural sector. If rural sector develops, India will develop. Among the rural population 50% are women. If they are economically empowered, the nation becomes strong. Thus empowerment of rural women is the need of hour. The SHGs introduced the base for entrepreneurial skills among rural women. If some more skills are are imparted and additional facilities are provided, they become wealth of the rural sector. The Government, educational institutions, voluntary organisations etc can participate in promotion of women empowerment programmes. Rural women are slowly shifting to small trade especially those people nearer to semi urban areas. They are not free to do many things. Slowly the mind set of people is changing. The potentialities in women are slowly diverted from kitchen to trade sector. This is a significant step in the process of women empowerment of rural and less educated women. All respondents selected for study are successful entrepreneurs. They are able to prove that they too can do something special in trade. They are able to mange work at home and their business comfortably, with the support of family members. They encounter one major problem; that is marketing. As they are unable to expand market they are confined to their villages. If they are given simple training in marketing skills and also a short-term support to penetrate into markets they can do wonders.

Socio-economic system National Income Agro-based Industries Social evils Productivity Small and tiny sector Under employment

"Small Trade, An Effective Tool for Empowerment of Rural Women A Case Study of 10 Entrepreneurs in Sanivarapupeta & Ammapalem, West Godavari District.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.166-174, March-2019, Available :http://www.jetir.org/papers/JETIRAP06029.pdf

"Small Trade, An Effective Tool for Empowerment of Rural Women A Case Study of 10 Entrepreneurs in Sanivarapupeta & Ammapalem, West Godavari District.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp166-174, March-2019, Available at : http://www.jetir.org/papers/JETIRAP06029.pdf