• V.Princy Metilda
• Dr.V.Padmanaban

The global economy is undergoing a digital transformation as well, and it’s happening at breakneck speed. It is the economic activity that results from billions of everyday online connections among people, businesses, devices, data, and processes. The backbone of the digital economy is hyper connectivity which means growing interconnectedness of people, organisations, and machines that results from the Internet, mobile technology and the internet of things (IoT).The digital economy is taking shape and undermining conventional notions about how businesses are structured; how firms interact; and how consumers obtain services, information, and goods etc. This paper is focussed on the digital economy’s challenges, key drivers and the mechanism in our scenario.

global economy, backbone, mechanism

"A MOVE TOWARDS DIGITAL ECONOMY...............", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.74-85, March-2019, Available :http://www.jetir.org/papers/JETIRAT06010.pdf

"A MOVE TOWARDS DIGITAL ECONOMY...............", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp74-85, March-2019, Available at : http://www.jetir.org/papers/JETIRAT06010.pdf