• G.Poornima

Over the last several years, individuals and organizations in India and all over the world have invested significantly in information technologies and systems. It is widely believed that strategic Information Technology (IT) investments will enable firms to cut costs and compete effectively. Information technology affects marketing in several ways. It saves labor and provides service at a reasonable cost. Others create entirely new products and new organizational forms. Still others create enhance marketing operations in ways that can change their character. An example of the latter is now taking place behind the scenes in the consumer packaged goods industry, where a new generation of data is producing a discontinuity in the information available to marketers.

Introduction, Role, IT concept, IT in business, Advantages, Mobile-commerce, Advance selling.

"Information Technology in Marketing and Its Role in Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.86-94, March-2019, Available :http://www.jetir.org/papers/JETIRAT06011.pdf

"Information Technology in Marketing and Its Role in Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp86-94, March-2019, Available at : http://www.jetir.org/papers/JETIRAT06011.pdf