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March-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIRAT06014
Registration ID:
202568
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Title
Conceptual Framework of Social Marketing
Authors
Abstract
Most promotional activities become unsuccessful because the programmes did not reach the people. When Commercial Marketing principles are applied to the promotional activities the results would be effective. Social marketing includes the application of commercial marketing techniques to the analysis, planning, execution and evaluation of programmes designed to influence the voluntary behavior of target audience in order to improve their personal welfare and that of the society.
Key Words
Social Marketing, Social Marketers, Commercial Marketing
Cite This Article
"Conceptual Framework of Social Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.105-113, March-2019, Available :http://www.jetir.org/papers/JETIRAT06014.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"Conceptual Framework of Social Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp105-113, March-2019, Available at : http://www.jetir.org/papers/JETIRAT06014.pdf
Publication Details
Published Paper ID: JETIRAT06014
Registration ID: 202568
Published In: Volume 6 | Issue 3 | Year March-2019
Page No: 105-113
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIRAT06014
Published Paper PDF: https://www.jetir.org/papers/JETIRAT06014
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