• Shahela Osmani
• Dr. R. Jegadeesan
• Dr.G.Lakshmi Narayana Rao

The goal of this research is to address questions that spin around optimizing techniques to enhance the visibility of a website in Search Engines. What can web content creators and webmasters do to make their content accessible using search engines? In order to understand the true potential of Search Engine Optimisation, we need to focus on the primary elements that make this entire process function. The key role players in Search Engine Optimisation are search engine itself (Ex: Google), the SEO Consultants and the end user of a search engine. The factors that truly contribute depends on various dimensions which include focus keywords, content-length, readability score, content structure, how visitors interact with your website, visitor location, and much more. The whole process of Search Engine Optimisation may take significant time however with the involvement of professional SEO content writers and SEO Consultants one can achieve all the factors presented in this research work. With the frequently changing Technology, one should keep up with the frequently changing ranking algorithms to stay on top of the competitors.

To understand what to rank for, keyword research plays the prime role to identify the words and phrases an end user enters in the search engine. The keyword research is not confined to determine the words, it also helps in analysing how differently people research for an idea or a topic on a search engine

"Search Engine Optimization to Enhance Website Visibility and Ranking", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.473-483, April-2019, Available :http://www.jetir.org/papers/JETIRAU06069.pdf

"Search Engine Optimization to Enhance Website Visibility and Ranking", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp473-483, April-2019, Available at : http://www.jetir.org/papers/JETIRAU06069.pdf