• PREETI KALYAN

The government of India has been curious to take various measures to make technological advances in the banking sector. The government has introduced debit cards, credit cards, NEFT, RTGS, Jan Dhan yojana, white label ATM, mobile banking, and internet. The government has also taken other steps to improve banking sector and to strengthen the banks in India which has got positive reaction from the end of the consumer. The fact that the modern generation of banks have been derived through the use of mobile phones, technology, digital, social Media, etc However, the vast majority of research does not consider the enormous influence a crisis has on social media that further affects the relationship between social media and the banks. The paper presents the current status of use of social networking sites by the public and private sector banks in India.

digitalization, banking sector, private sector banks, public sector banks, social media, social networking sites

"“Redefining of Indian banking industry using social media”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.24-30, April-2019, Available :http://www.jetir.org/papers/JETIRAY06004.pdf

"“Redefining of Indian banking industry using social media”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp24-30, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06004.pdf