• MR. CHETHAN.S
• MRS. CHAITHRA. B

The rapid growth of internet and communication technology has made human beings to quickly connect and interact with group of people from any part of the world, through their PC or mobile phone. Adolescent age people are more attracted by Social Networking Site (SNS), a platform for people to share their ideas, express their feelings and to reconnect with old friends. The student’s community spends their daily life’s considerable time in different activities by a set of names as Wall Posts, Status Updates, Activity Updates, Activity feeds, Profile Building, Thumbs Ups and chatting. This study will focus on the effect of SNS on student academic performance, using AIGS (Acharya Institute of Graduate Studies), Bangalore city in Karnataka State of India as a case study. A review of literature is done on negative correlates and relationship between academic performance and usage of SNS. A 23 personally administrated questionnaire was designed and sent to 50 students of UG and PG courses in AIGS and population are from different states of India. This study helps to find and evaluate one of the reasons for fall in students’ academic performance and hours spent for studying per week. Students’ community can use SNS effectively for their constructive development activities such as discussing class assignment, communicate and share with friends new information, submit of a project and assignment, to make positive comments on classes and in appreciating the success of their friends.

Academic Performance, Network, AIGS, Social, Social Networking Site (SNS),

"“EFFECT OF SOCIAL NETWORKING SITE ON STUDENTS’ ACADEMIC PERFORMANCE IN AIGS, BANGALORE: AN INVESTIGATIVE STUDY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.31-42, April-2019, Available :http://www.jetir.org/papers/JETIRAY06005.pdf

"“EFFECT OF SOCIAL NETWORKING SITE ON STUDENTS’ ACADEMIC PERFORMANCE IN AIGS, BANGALORE: AN INVESTIGATIVE STUDY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp31-42, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06005.pdf