• Mrs. Ashika G.S
• Mr. Karthik Gupta P

In today’s world almost everyone is using internet and social media has become an integral part of our lives there are two general categories of social media one is business perspective and other is for entertainment purpose this paper is mainly concentrated on first category. According to Statista.com, the article published in 2017 ,30% of the total internet users are using Facebook and YouTube, the usage of the other social media platform are below 30% of the total internet users and according to global digital report we can see 13% up of social media users year on year hence social media is becoming very good platform for marketing activities this paper clearly describes the myths which everyone believes while using social media platform for marketing purpose like social media marketing can’t be measured, social media- an effective tool for reaching target market, hash tags -the leading trends in social media and many more.

THE MYTHS OF SOCIAL MEDIA IN THE EFFECTIVNESS OF MARKETING IN THE VIRTUAL WORLD.

"THE MYTHS OF SOCIAL MEDIA IN THE EFFECTIVNESS OF MARKETING IN THE VIRTUAL WORLD.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.43-47, April-2019, Available :http://www.jetir.org/papers/JETIRAY06006.pdf

"THE MYTHS OF SOCIAL MEDIA IN THE EFFECTIVNESS OF MARKETING IN THE VIRTUAL WORLD.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp43-47, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06006.pdf