• Dr. C Padma
• Kavitha Mahesh Ponarkar

With the significant growth of technology in World, internet play a major role in all the areas of life and Industries. In the World of E- Marketing – new products and services are introduced to emerge in global market. Social media is a web based digital technology that helps the people to communicate with each other. Social media is gaining popularity due to the new breed of connected devices like hand held devices, voice assistances now even connected devices like automobiles. To be in the trend and reach out customers companies are adopting SMAC extensively. The new concept like SMAC (Social, Mobile, Analytics and Cloud) is the four new pillars that is currently driving business innovations. These four technologies help companies to get closer to customers, understand their needs and make customized targeted offering unlike traditional one for all advertisement. In this paper we analyze the impact f of social media on marketing can be judged by comparing the marketing before the social media and marketing after the introduction of social media and type of technologies, the speed and agility nature of the SMAC gives small business extraordinary reach to the customer and edge over their competitor.

Social Media , Social media marketing, Growth and benefits of Social media, SMAC Business model.

"EMERGING TRENDS IN E-MARKETING WITH SOCIAL MEDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.55-60, April-2019, Available :http://www.jetir.org/papers/JETIRAY06008.pdf

"EMERGING TRENDS IN E-MARKETING WITH SOCIAL MEDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp55-60, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06008.pdf