• Thirumala M

This paper studies how the society and individual are disconnected through social media and how the same social media is used by some individuals to create a kind of emotional connection by making the social media a cause for bringing in the change in the society. This research paper throws light on how an individual by name RJ Balaji through his facebook and youtube channel created events to bring in change in few people which increased the value of connectivity among those who were not touched by love. Thus social media will lead to a world where everyone is connected with everyone and sun will shine bright that day with more life.

social media, biryani bucket challenge, events, connectivity. Social change.

"A STUDY ON THE ROLE OF SOCIAL MEDIA IN BEING A CAUSE FOR A SOCIAL CHANGE-WITH SPECIAL REFERENCE TO RJ BALAJI AND HIS BIRYANI BUCKET CHALLENGE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.72-76, April-2019, Available :http://www.jetir.org/papers/JETIRAY06011.pdf

"A STUDY ON THE ROLE OF SOCIAL MEDIA IN BEING A CAUSE FOR A SOCIAL CHANGE-WITH SPECIAL REFERENCE TO RJ BALAJI AND HIS BIRYANI BUCKET CHALLENGE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp72-76, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06011.pdf