• VINAY G
• BHARGAVI. H

The rapid growth of Internet technologies and Social Media that brought huge number of people into network over the time has cherished the growth of Digital Economy. The rapid increase in computing power in all manner of devices like smart phones, laptops, desktops, tablets etc., has also contributed to the surge of social media. Digital Economy is a socio-economic system comprises of highly intelligent space which contains both information access tools and processing and communicating capabilities. The key technologies like Digital Marketing, Web Analytics and Key Performance Indicators can play a significant role in formulating marketing strategies. E-Commerce is considered as one of the main instruments to foster business growth and to improve business relationships. It’s a need of the day for all types of companies to adapt their business practices to the available or in progress technology, new management techniques and marketing strategies. This paper gives an insight how social media, its applications ,web analytics and many more factors which plays a vital role in formulating marketing strategies and in business intelligence.

Social media, e-commerce, Web analytics, Business Intelligence, Mobile Social Media, Marketing

"ROLE OF SOCIAL MEDIA IN DIGITAL ECONOMY– A BUSINESS PERSPECTIVE REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.175-184, April-2019, Available :http://www.jetir.org/papers/JETIRAY06024.pdf

"ROLE OF SOCIAL MEDIA IN DIGITAL ECONOMY– A BUSINESS PERSPECTIVE REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp175-184, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06024.pdf