• Ms Lahari N Murthy
• Mr Vishwas L

Today, consumers are tangled in a variety of activities, extending from uncontrollable content to participating in discussions in various platforms, sharing knowledge with other consumers, and contributing to other consumers' activities. With the enormous interest in social media sites, such as YouTube, MySpace, Facebook, and Wikipedia, consumers are assumed to be energetically contributing to marketing content. However, despite the rich opportunities for contributing, recent academic research indicates that consumers are not necessarily as active online as has been believed. The purpose of this paper is to understand the activities of the consumers in social media, the content, timing and frequency of social media conversations occurring between consumers and business.

: Influence, Communications, Technology

"BUSINESS COMMUNITY & SOCIAL MEDIA CONSUMPTIONS: IMPRESSION ON YOUNGSTERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.185-197, April-2019, Available :http://www.jetir.org/papers/JETIRAY06025.pdf

"BUSINESS COMMUNITY & SOCIAL MEDIA CONSUMPTIONS: IMPRESSION ON YOUNGSTERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp185-197, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06025.pdf