• Yamuna P

Most small businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences. Social media marketing has made possible for companies to reach targeted consumers easily, effectively and instantly. Besides that, social media marketing also faces several challenges in the field. This article argues on social media marketing’s, goals, marketing Strategies and trends in present era.

Social Media and Networks, Social Marketing and Strategies, Marketing Goals, Social Trends

"EFFECTIVENESS OF SOCIAL MEDIA NETWORKS TOWARDS E-MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.198-204, April-2019, Available :http://www.jetir.org/papers/JETIRAY06026.pdf

"EFFECTIVENESS OF SOCIAL MEDIA NETWORKS TOWARDS E-MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp198-204, April-2019, Available at : http://www.jetir.org/papers/JETIRAY06026.pdf