• V.Ashok Ganapathi
• S Rao Chintalapudi
• T.Nirosh Kumar

A tale issue of impact amplification in direction databases that is exceptionally valuable in exact locationaware promoting is contemplated. It observes k best directions to be joined with a given notice and boosts the normal impact among a substantial gathering of group of onlookers. It is demonstrated that the issue is NP-hard and propose both precise and rough answers for locate the best arrangement of directions. In the definite arrangement, a development based system is concocted that specifies direction mixes in a best-first way and propose three sorts of upper bound estimation strategies to encourage early end. Likewise, a novel direction record is proposed to decrease the impact figuring cost. To help extensive k, a ravenous arrangement is proposed with an estimate proportion of (1-1/e), whose execution is additionally streamlined by another proposed bunch based technique. A limit strategy that can bolster any guess proportion ∈ (0, 1] is additionally proposed. Moreover, the issue is stretched out to help the situation when there are a gathering of commercials. In this test, genuine datasets are utilized to develop client profiles, movement examples and direction databases. The trial results checked the productivity of proposed techniques.

Influence Maximization, Trajectory Database, Location Aware Advertising

"LOCATION AWARE ADVERTISING USING INFLUENCE MAXIMIZATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.17-20, April-2019, Available :http://www.jetir.org/papers/JETIRBE06004.pdf

"LOCATION AWARE ADVERTISING USING INFLUENCE MAXIMIZATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp17-20, April-2019, Available at : http://www.jetir.org/papers/JETIRBE06004.pdf