• SUJATA MAHAJAN

In India, Online marketing is rising with fast pace. The Arts & Science is use in selling products & services on Web in online marketing. Different methods & techniques which are used in online marketing are- (a) Email Marketing (b) Social Media Marketing (c) Display Advertising (d) Paid to Advertise (e) Search Engine Optimization (f) Affiliate Marketing The study on online marketing reveals that the main objective of online marketing campaign is to reach current/potential customers through web channels because they spend most of their time in different activities such as surfing, shopping, reading, socializing or searching online. Google is best one where latest features are available i.e. the new device segment for T.V. The display network now includes television meaning that we may now serve as on smart TV’s capable of both connecting to the internet for browsing & display ads. Internet marketing is subset of digital marketing. It is fact that majority of digital marketing activities fall within boundaries of internet marketing. Various studies on this subject reveal: 63% of brands leverage online marketing to promote their products & services. 41% of brands continue to use social media marketing as their primary form of online marketing. 31% of brands allocate more than 39 % of their marketing budget for their online marketing. 40% of brands say young generation focus more on online shopping rather than traditional form of shopping. To achieve success in any marketing campaign it should be necessary to check the capabilities of various marketing techniques available within both traditional & modern marketing. Startups who use online marketing many times failed. Our study shows precautions to be taken for effective implementation of online marketing so as to reap tremendous potential to increase sales.

Search Engine Optimization, Pay Per Click, Display Advertising,Social Media Marketing

"ONLINE MARKETING -NEED OF HOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.50-56, May-2019, Available :http://www.jetir.org/papers/JETIRBH06006.pdf

"ONLINE MARKETING -NEED OF HOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp50-56, May-2019, Available at : http://www.jetir.org/papers/JETIRBH06006.pdf