• ANIKET DINESH GAONKAR

This article will enable the readers to know about 1)How many businesses /people use or know about Online market . How Online market functions. Some of the important structures of digital marketing . How/Why it came in existence. 2) How money circulate in online market. Scope of online marketing. Who invest money in this market. Who is beneficial of this investment. How they invest money in the Digital marketing 3) How to market a Website/YouTube channel / Portal using tools like content marketing, search engine optimisation, social media optimisation, email marketing. 4)How to earn online through affiliate marketing , pay per click , Google AdSense. 5) importance of the Digital /Online marketing in todays world. 6) Digital/ Online marketing as a career option in todays world . 7)Advantage of Digital/Online marketing for converting India in cashless society 8)Limitation in growth of Digital/Online marketing. Digital marketing is one of the most important aspect in todays world . Online marketing is becoming a hot topic in every business sector and gradually plays a truly important role in any company’s multi-channel marketing strategy. It uses the Internet to deliver promotional marketing to consumers. The paper is designed to give the reader an insight how companies utilise the possibilities of Internet advertising and branding. Internet is no longer a medium of “new economy” and “E-business” . The Internet is used in any and all industries, as a branding and marketing tool , as an internal communication tool , and the start of most business transactions. The marketing reached completely new scale with the invention of Internet and resulted in the emergence of Digital marketing. The importance of digitalization and online presence involved companies into tough competition for customer’s attention.

Internet , content marketing, search engine optimisation, social media optimisation, Google AdSense

"BUSINESS TRENDS IN ONLINE MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.222-230, April-2019, Available :http://www.jetir.org/papers/JETIRBH06033.pdf

"BUSINESS TRENDS IN ONLINE MARKETING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp222-230, April-2019, Available at : http://www.jetir.org/papers/JETIRBH06033.pdf