• Ms. Akshata Ashok Ranavade

The purpose of this paper is to illustrate an Inclusive Digital Literacy in Net Banking amongst Rural population. The banking sector has been the backbone of every economy whether developed or emerging. It plans and implements the economic reforms. Any change in this sector through the adoption of technology will have an extensive impact on an economy’s growth. Nowadays, banks are seeking unconventional ways to provide and differentiate amongst their diverse services. Also, Government of India encourages people to move towards Cashless Economy. This can be achieved by use of Debit, Credit cards, electronic payment gateway systems. Also increase in Internet, mobile adoption, new channels like websites, social media and mobile App provides new way to access financial transactions. Technology has become a tool that facilitates banks’ organizational structures, business strategies, customer services and related functions. Digitalization changes face of branch banking in rural areas. Digital literacy enables rural population to have right access to education, right access to employment and right access to equitable resources. Besides this empowers them with right decision-making power. Because of this Digital Literacy works as a powerful lever for Digital Inclusion.

Digital banking, Digital India, E-banking, Rural population

"Digital Literacy in Net Banking", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.231-233, April-2019, Available :http://www.jetir.org/papers/JETIRBH06034.pdf

"Digital Literacy in Net Banking", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp231-233, April-2019, Available at : http://www.jetir.org/papers/JETIRBH06034.pdf