• Vikas Saxena
• Twinkle Kumar Sachchan

E-purchase of food products is a new movement for achieving significant growth in retail marketplace place. The inclination towards ‘online’ mode rather than physical marketplace due to value maximization. The main objective of this paper is to investigate consumer behavior on selling methods of food products, using e-shops in Delhi NCR, India. An empirical data collection method was used, in which 434 respondents were questioned from the different area of Delhi NCR. The finding shows general acceptance of consumer towards e-purchase of food products in which 29 percent are female respondents whereas remaining respondents are Male. The results also show, nearly half of the respondents did not support e-purchase of food products because they had the concerns regarding the quality and freshness of the food products. E-purchase of food products in India is still at a nascent stage.

E-purchase, marketplace , food products

"A study of Consumer behavior towards E- purchase of Food", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.7-16, May-2019, Available :http://www.jetir.org/papers/JETIRBL06002.pdf

"A study of Consumer behavior towards E- purchase of Food", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp7-16, May-2019, Available at : http://www.jetir.org/papers/JETIRBL06002.pdf