• Dr. Swapnil Pandey

This paper talks about advertising of rural products in rural markets. This is about the products which are produced at village level or brought from urban areas and the customers for these products are the villagers of that village as well as nearby villages. The objective of the study is to understand about the advertising strategies used in the villages for selling the products; these products are not identified by any brand name. The customers may or may not be aware about the product. Although it is studied in various earlier researches that mouth publicity is the most used strategy but there is much more to this. The study is conducted in twenty villages of Junnar taluka and the respondents were the entrepreneurs in these villages. Entrepreneurs were selected randomly irrespective of their scale of business. Personal interviews were conducted with all the respondents. There were forty entrepreneurs in the study. The research conducted resulted in showing some advertising strategies which are used effectively in rural areas and they are quite different than the ones we read and study in advertising and management books. The study is limited in terms of not taking into its scope the turnover these entrepreneurs have

Rural, Rural Entrepreneur, Rural Customer, Village level Advertising

"This happens only in Rural India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.22-26, May-2019, Available :http://www.jetir.org/papers/JETIRBL06004.pdf

"This happens only in Rural India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp22-26, May-2019, Available at : http://www.jetir.org/papers/JETIRBL06004.pdf